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There is a general belief that doctors are poor businessmen. It stems from another belief that doctors do not know how to market themselves.

Ha.

A radiologist, as my professor used to frequently remind us, is a consultants’ consultant. So it is my duty to pass on some pearls of wisdom about marketing.
 
The few ladies who visit this blog are requested to substitute ‘handsome hunk‘ for ‘gorgeous girl‘ and make the appropriate grammatical and spousal corrections in the following marketing parables.  

1. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” That’s Direct Marketing.
2. You’re at a party with a bunch of friends and see a gorgeous girl. You get one of your friends to go up to her and point you out and say to her: “He’s very rich. Marry him.” That’s Advertising.
3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: “Hi, I’m very rich. Marry me.” - That’s Telemarketing.
4. You’re at a party and see a gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door for her, pick up her bag after she drops it, offer her a ride home and then say: “By the way, I’m rich. Will you “Marry Me?” That’s good Public Relations.
5. You’re at a party and see a gorgeous girl. She walks up to you and says: “You are very rich! Will you marry me?” That’s Brand Recognition.
6. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” She gives you a nice hard slap on your face.  That’s Customer Feedback.
7. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” And she introduces you to her husband. That’s Demand and Supply Gap.
8. You see a gorgeous girl at a party. You go up to her and before you can say anything, another guy comes up and tells her: “I’m rich. Will you marry me?” and she goes with him. That’s Competition Eating Into Your Market Share.
9. You see a gorgeous girl at a party. You go up to her and before you say: “I’m rich, Marry me!” your wife arrives. That’s Restriction of Entry into New Markets.

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